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Privacy Policy

Last updated: November 2025

 

Alchemy Dance Company is committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly.

This Privacy Policy explains what data we collect, how we use it, and your rights under UK data protection law (UK GDPR and the Data Protection Act 2018).

 

 

Quick Links

 

1. Information We Collect

2. How We Use Your Information

3. Marketing and Communications

4. Cookies and Website Analytics

5. Data Storage and Security

6. Retention of Data

7. Your Rights

8. External Links

9. Changes to This Policy

10. Contact Us

 

 

1. Information We Collect

 

1.1 We collect and store limited personal information to provide our services effectively. This may include:

(a) Your name, email address and phone number when you contact us, complete an enquiry form, or book a class or event.

(b) Payment details when you make purchases through our website or third-party platforms (handled securely via providers such as PayPal or GoCardless).

(c) Technical information such as your IP address, browser type and device information collected via cookies or analytics tools.

 

1.2 You are under no obligation to provide personal information, but without it we may not be able to respond to your enquiry or provide certain services.

 

 

2. How We Use Your Information

 

2.1 We use your information only for purposes directly related to your interaction with Alchemy Dance Company, including to:

(a) Arrange and deliver classes, events and services you have booked.

(b) Respond to your enquiries and provide customer support.

(c) Process payments and manage subscriptions or memberships.

(d) Send you updates about our events, workshops and courses via our email newsletter (you can unsubscribe at any time).

(e) Notify you about account matters, payment issues, policy updates or relevant changes to our services.

 

2.2 We do not share or sell your information to third parties for marketing purposes. We will only share your details if:

(a) You have explicitly agreed to it, or

(b) We are required to do so by law, or

(c) It is necessary to protect the rights, property or safety of Alchemy Dance Company, our users or others.

 

 

3. Marketing and Communications

 

3.1 If you sign up for classes, events or online services, we may add your email address to our mailing list to keep you informed about upcoming opportunities and company news.

3.2 We send newsletters approximately once a month.

3.3 Every marketing email includes an unsubscribe link, and you can opt out at any time.

 

 

4. Cookies and Website Analytics

 

4.1 Our website (hosted via Wix.com) uses cookies and analytics tools to monitor performance and improve user experience.

4.2 Cookies collect limited technical data such as IP address and device type. This data is anonymous and used only for administrative and statistical purposes.

4.3 You can disable cookies in your browser settings if you prefer not to allow this.

 

 

5. Data Storage and Security

 

5.1 Your information is stored securely on servers located in the United Kingdom and through Wix.com’s secure data centres.

5.2 Wix provides our online platform and stores your data on protected servers behind firewalls.

5.3 We take appropriate technical and organisational measures to prevent loss, misuse or unauthorised access to your data.

5.4 Payment details are never stored by Alchemy Dance Company. All financial transactions are processed securely through third-party providers such as PayPal or GoCardless, each of which has its own data protection policies.

 

 

6. Retention of Data

 

6.1 We only keep personal data for as long as necessary to:

(a) Provide our services to you.

(b) Meet legal, accounting or reporting requirements.

(c) Maintain contact for future relevant communications.

 

6.2 You can request deletion of your data at any time, subject to legal or contractual obligations.

 

 

7. Your Rights

 

7.1 Under UK data protection law, you have the right to:

(a) Request a copy of the personal information we hold about you.

(b) Request correction of inaccurate or incomplete information.

(c) Request deletion of your personal data (“the right to be forgotten”).

(d) Object to or restrict certain types of data processing.

(e) Withdraw consent for marketing communications at any time.

 

7.2 To exercise any of these rights, please contact us at info@alchemydance.co.uk.

 

 

8. External Links

 

8.1 Our website may contain links to other websites.

8.2 Alchemy Dance Company is not responsible for the privacy practices or content of any external sites.

 

 

9. Changes to This Policy

 

9.1 We may update this Privacy Policy periodically.

9.2 Any significant changes will be posted on this page with an updated “last revised” date.

9.3 Continued use of our website and services indicates acceptance of any updates.

 

 

10. Contact Us

 

10.1 If you have any questions, concerns or requests about how we handle your data, please contact us at:

info@alchemydance.co.uk

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